My part of the project was to come up with some basic visual identity for the logo, color scheme, and general look and feel. I targeted to a teen/early 20's audience with a relaxed, clean, flat colored, fun feel.
The first thing I did was to do some renditions of a logo and present them to my team, who, in this case, was my client. I started with both portrait and landscape versions and also an icon.
Anymore, and I'll have to put you down. ;)