However, I stuck to my design plan and I've made something that suits me. Here's my plan and I hope it helps you too.
- Wrote a short mission statement of what I was trying to do.
- Researched everything related to my brand -- others in the field, design trends, companies with similar names, potential clients to work with, award winning sites, brands, etc.
- Made an inspiration board of all the collected information.
- Sketched. Sketched until my fingertips were bleeding. Then I sketched with the blood. Got carpel tunnel. Kept going.
- Digitally rendered those hand drawn sketches then added more I thought of along the way.
- Worked in typography. I chose 32 fonts (just because) and started playing with different variations -- caps, bold, condensed, lowercase, stacked, vertical, upside down.
- Once I got the composition and typefaces down to 8 decent layouts, I started playing with colors. I lined up a few squares to see which colors mixed and matched. I dove into my design Pinterest board for color inspiration. I used colourlovers.com (or colorlovers.com for us Americans).
- I pared down to about 4. (I choose this number because it's like "Four the love of all that is holy is this ever going to end?") and handed it out for review by my peers, the internet, friends, family, and my UPS guy.
- Then I stopped working for awhile. I was right on schedule for having a panic attack. I ate some Ben & Jerry's Phish Food, took a hot bath, and read a book. The book was a dictionary. I learned a googol was 1 × 10 to the 100th power. Now you know.
- Refreshed, I chose a logo and started making vertical and horizontal variations, black and white, and started building out the branding guide. This is where I'm currently at now.
I know -- it's a lot of steps. This is where I'm supposed to comfort you and tell you it will go quickly and it'll be easy. If it goes quick and easy for you, congrats and appreciate it.
For the rest of us, it's an anxiety filled laborious process. I do hope you keep going, keep trying, keep eating ice cream, and try some more. Making a logo is a beginning step in branding and it takes courage to put yourself out there. It takes introspection to find out who you are and marry it with who you want to project yourself to be. Keep. Going. You'll know it when you get there. You'll know it when it's right for you.